I'm not sure if anyone reading this has seen the new Life Water commercials, but I'm hoping someone can explain what they're about to me. It's water. Ok. Cute girl. K. Wait, now the lizards and the girl are dancing to Michael Jackson's "Thriller" and some of the lizards have grills. What is this supposed to mean to me? Drink Life Water - Hot chicks and lizards, man. Is there a premise that I'm not getting?
I can just imagine the board meeting for this.
Exec: We need a new catchy advertisement for our Life Water, show me what you got.
Exec 2: Well, kids like chicks!
Exec: Hm yes, I like this. Needs more though.
Exec 3: Some sort of animal maybe? Kangaroos are pretty popular with kids these days.
Exec 4: I dunno, when I think kangaroos, I also think of dingos and baby stealing. I don't think baby stealing is gonna help our campaign.
Exec 3: What about lizards? Remember the Budweiser lizards? We can use lizards and avoid a lawsuit; I don't think you can copyright animals!
Exec 2: Oh man, have the girl dance with the lizards! To Thriller! Kids love Michael Jackson! It'll be awesome!
Exec 1: Perfect.
Screw this commercial.
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